My wife's med are so costly, Geodon for 90 days in the states $850.00. Ordered from Northwest Pharmacy for $195.00 90 day supply (generic not available in US) Something is very wrong with the system in the US. The drug costs are causing people to go without meds. Harold

Have drug ads gotten out of hand?

posted Tue, 26 Apr 2011

We came across an interesting article last week about how big pharmaceutical companies use direct to consumer (DTC) advertising (mainly via drug ads on TV) to increase their drug sales.

Essentially, DTC drug advertising is a means of hoodwinking the public into demanding drugs they don't need. The U.S. is one of only two countries (the other one is New Zealand) in the world that allow drug companies to do DTC ads.

On a related note, the FDA started a "Bad Ad" program last year that was in the news last week as well. The idea of the "Bad Ads" program is that medical personnel can anonymously report drug ads (and pharma sales pitches) that violate FDA rules. But the program has only issued two warning letters in the past year, which raises questions about its effectiveness.

We'd like to know your thoughts on the matter, have drug ads gotten out of hand?

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